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Flush Designs, Pasadena Vendor: Invitations, Event & Floral Design, Photography Website: Flush Designs About Me: Flush Designs is run and owned by me, Courtney C. Keefe de Jauregui. It is all encompassing, from the custom & handmade invitations seen at my website, to full exploration in event styling and design, to flower arranging, to playing sidekick and second shooter to my husband's wedding photography. I am working on becoming a wedding "One stop shop". :) I am a graduate in fine art painting, but a self taught graphic designer. As I still needed to get my hands dirty, I started taking letterpress classes, thus becoming my new love. When I am not busy working (usually still in my pajamas) and telling myself to remember to buy a new chair (this one hurts), I am singing to my 3 cats and enjoying a cold pint with my husband at our favorite local Irish pub. Maybe it's in the reverse order. :)
About Courtney @ Flush Designs

What’s in a Name?

January 5th, 2009 @ 4:34 pm by Courtney @ Flush Designs

I always struggle with my business name, Flush Designs. I often wonder if I should change it. To what, I don’t know. I always have to repeat it at least 3 times when telling someone about it. 

“What is your business’ name?”

My reply: “Flush Designs.”  

They say, “What?”

I say, “Flush Designs.”  

They say “Flesh Designs?”

I say, “No…. (sigh) Flush, like in Flush a toilet, Designs….”

They say ” Oh “The Flush Designs.”

I say ” No just Flush, No the”

They say, “Oh cool….”

I am not so excited to have to explain my business name in relation to a crapper. :(

This happens more times than not. When I thought of the name, I was thinking a flush of color, or like a rush of pride, or a design that is so perfect it is “totally flush”. Now I am not so excited over it and can’t decide if it would hurt or help my business to change the name. I think it is the new year’s feeling that causes us ( well me) to think of change and what I can do to better my business and myself.

Any thoughts from my oh so avid followers…. I know there are at least 2 of you. :)

Do you like the name Flush Designs? I guess it depends on what else I would change it to.

Happy New Years!!!

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22 Responses to “What’s in a Name?”

1.
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Megan

I think your business’ name fits the all-encompassing wedding company that you are striving to build. By working with you, you will make sure a bride’s flowers, invitations and event design just…”flush” together :) It also reminds me of a bride “flushing” or “blushing” with excitement. Another word that accomplishes the same goal is “fuse” - but that can be hard to enunciate, too.

Don’t worry about the few people who don’t understand the name right away. Often, those people are just being lazy and choosing not to hear you correctly, not realizing that their confusion can stress you out! Maybe instead of using the toilet comparison (which is the easiest thing to use!), you could just repeat FLUSH more clearly or say, “Flush, rhymes with blush.” Sounds more pleasant! :)

 
2.
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Courtney @ Flush Designs (message)  50 posts, Worker bee

Thanks Megan!!!!! :)

 
3.
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Miss Peep Toe

I agree with Megan, just say “flush, rhymes with blush.” Sometimes people can be slow. I have the same problem with my dog’s name. His name is Huck- I don’t have to tell you how often people think I am saying something else!!

 
4.
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Paul Kremer

This does make me laugh! :)

There is no way I would have people associate my name with a toilet flush, no matter what! I would rather use poker, ie a “straight flush.”

But I agree with above, you could say “flush rhymes with blush” or “like a flushing blushing bride” or some other way to get your point across. Having people associate your name with poo is just not a good idea. But since you’ve probably worked hard to get your name out there, and there are far better ways to get your name across, I would just use those and leave your name as it. :)

 
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Courtney @ Flush Designs (message)  50 posts, Worker bee

Yes, usually the flush like a toilet is the last example I use when they are still not getting it (I give them 4 tries then the toilet comes out of my mouth…)
I usually use “flush of color” oh they say “flesh color” arg…. I’ve used “royal flush” but then they think my name is royal flush….. Ha ha ! all your comments are great!
I have decided to keep it the way it is and make sure I always have my business cards with me so I can just whip them out! I also say it slower now. FFLLLUUSHH DESIGNS :) he he. I had one person say “Le flush” That was the best. I always wanted to be french! :)

 
6.
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Vivian Tran

I love your story…and thanks for sharing…it made me laugh out loud :). Have a wonderful New Year!

-Vivian

 
7.
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Mr. Bee (message)  6 posts, Newbee

rhymes with blush is great!

haha the post had me cracking up with the toilet reference… then the dog named huck slayed me. great post!

 
8.
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star

After reading your blog (and a handful of books prior to reading your blog) “What in a name….”
I totally understand the name thing because I have a VERY unique name. In fact I won’t put it in the email because there are not to many with my name annnnnd I get the same response as you do (only I get it with my personal name). So you asked for “our” thoughts…here is mine…
Majority of the responses you got mention how flush rhymes with blush. One person even referred how flush and blush go together in the sense of a blushing bride, excitement…etc! I really like this and agree with the whole “blush” thing.
What if you named your business “Blush Designs”? You’re keeping it simple, don’t have to answer the huh, what, etc… and you’re really not changing it all that much.
You’re just dropping the f and adding a b….and the name will speak for itself. A bride, mom, friend, girlfriend, husband, fiance or whomever the client will be will get your floral design and because when they received it, the designs magnificent beauty drew so much attention that the recipient was “blushed with excitement!”
A few things to consider when you consider your name:
Does it “say” exactly what you want
Do people understand it immediately
What about the logo design (branding)….and so much more
I hope this helps and I wish you all the luck, because 2009 is going to be gooood! : )
No matter what you choose….be happy with your choice and look forward because if you look back you won’t find your future ; ) “FED”

 
9.
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Lillindy

If people don’t get it, too bad, but I like that name. And I think telling people it rhymes with blush will end up working out. You really crack me up with the toilet reference, though, LMAO!

 
10.
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Lillindy
Good point-isn’t great how blogs can help strangers with their questions, thoughts, ideas, etc.
As I “said”, “….2009 is going to be goooood!

 
11.
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Leah Stafford

I personally like the name! Whenever any gives you a hard time just hand over a business card :)

 
12.
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Snail

Wow! Thank you! I always wanted to write in my site something like that. Can I take part of your post to my blog?

 
13.
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star

Dear “Snail”

What is your site and what part of my post are you referring to? You said, ” Can I take part of your post to my blog?” I’d love to read your blog, where can I find it? What in my post did you find inspiring? I appreciate your feedback and thoughts : )

 
14.
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star

Hi Leah,

Thanks for the suggestion. In fact, I do hand over my business card….and people comment on the fondness of my business name and logo. It’s interesting, because I am seeing more businesses around where I live implementing the word “star” into their business name and logo. What’s unique about mine, my name is (are ready for this one) Fetu (samoan~it means star) and because we are all about that “red carpet” moment for you…”StarStruck!” Event Planning was born! People uderstand it, we provide the service of what the name says, and it’s easy to remember. I admit, “StarStruck!” wasn’t born over night, it took a few months before I was absolutely pleased. Thank you for sharing your thoughts.

Warm Regards,

Fetu Escoto-Dyke
Owner
StarStruck! Event Planning, LLC

@Leah Stafford: @Leah Stafford:

 
15.
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Shane Kilay

Hmmmm..Nice article indeed..

 
16.
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J. Afgann

This is a great wp theme - did you do it yourself? If not, could you let me know who did? I’d be interested. Perhaps you would be interested in making me one for my blog?

 
17.
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star

HI “J”..mind if I call you “J”?

Can you please clarify your question, “….did you do it yourself? If not could you let me know who did?” I’d like to see if I can help in any way. : 0 )

I look forward to hearing from you!

Have a fun and fabulous day!

Fetu*

 
18.
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Aadhishankar

Youtube has lost its sheen..

 
19.
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Buy Cordless Screwdrivers

Hello to all :) I can’t understand how to add your site in my rss reader. Help me, please.

 
20.
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elizabeth

Thank you for this post I really like it and will come again.

 
21.
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Fiona

Hi Courtney,

I can imagine that ‘Flush Designs’ would be a little bit of a mouthful for certain people because of the repetitive ’s’ sounds (and the toilet reference IS unfortunately one that many people would jump to).

Have you considered changing your business name to just ‘Flush’ … or variations on that, to: ‘Flushed’, ‘Flush Creative’ or ‘Flush Creations’, thereby keeping the idea and the sentiment you wanted to portray and not completely losing any current customers. Replacing the word ‘flush’ with ‘blush’ would work also.

Just a thought :)

xoxo

 
22.
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Seasons

Maybe you could edit the blog name title What’s in a Name? | Weddingbee PRO to more specific for your webpage you write. I loved the post all the same.

 

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Courtney @ Flush Designs Flush Designs, Pasadena Vendor: Invitations, Event & Floral Design, Photography Website: Flush Designs About Me: Flush Designs is run and owned by me, Courtney C. Keefe de Jauregui. It is all encompassing, from the custom & handmade invitations seen at my website, to full exploration in event styling and design, to flower arranging, to playing sidekick and second shooter to my husband's wedding photography. I am working on becoming a wedding "One stop shop". :) I am a graduate in fine art painting, but a self taught graphic designer. As I still needed to get my hands dirty, I started taking letterpress classes, thus becoming my new love. When I am not busy working (usually still in my pajamas) and telling myself to remember to buy a new chair (this one hurts), I am singing to my 3 cats and enjoying a cold pint with my husband at our favorite local Irish pub. Maybe it's in the reverse order. :)
 
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