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I think most vendors that participate on wedding blogs and boards have good intentions and are just trying to get their names out there, but don’t know what is and isn’t ok.  So this post is for vendors pondering that very same question.  

I thought we’d start with a few examples of what not to do.

This is a spam comment that we deleted today.  This vendor left several variations of this comment on threads where brides were looking for wedding dresses:

Would you like the opportunity to work with a designer who takes pride in her work first hand?  Well look no further because Ines Di Santo’s collection is definitely a must see for those brides who love either the sexy slender look or a full ballgown with just an edge of sophistication without being overwhelming. 

Call today to make your appointment now at:

Bridal Store
123 New York Avenue
New York, New York 11111
www.spam.com 

The following is a deleted thread started by a photographer.  It’s also the most common type of comment vendors leave in response to brides looking for specific services or products. 

try my site and if you don’t live near me I can travel!  I also give prices and packages that can give you a feel for what photographers charge.
 
www.photographer.com

If I’m not available for your wedding or you just have questions about what to look for in a wedding Photographer/photojournalist please just give me an email.

Cheers, johndoe
 

The consensus among brides seems to be that vendors commenting on blogs and boards is ok, as long as they’re contributing to the conversation and not blatantly trying to promote themselves or their services.  Brides are very savvy and vendors that blatantly promote themselves almost always deter brides, rather than attract them.

Some other big mistakes that we see vendors commit often are:

• Vendors posing as brides leaving positive reviews for themselves.  Brides can detect false reviews right away.  The vendor who starts the thread typically only has one post, and created their account that same day.  And the funny thing is, vendors will pose as a bride and leave themselves a positive review, but forget that they used their business email address to register their account.
• Whenever anyone includes a signature line (aka a link back to their own website), we always edit it out and ask the commenter to stop.  Leaving a signature line is generally seen as spammy.  

Coming up in this series: So how you should participate on wedding blogs and boards as a wedding vendor?

Vendors: What are your general rules when you participate on blogs and boards?
Brides: What bothers you about vendors participating on blogs and boards?