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This is a much overdue post, especially in this economic climate. There are so many wonderful drugstore products that are nearly identical to the department store brands. The downside is that you can't try them on in the drugstore, so my advice is to check out your drugstore's return policy. CVS has been know to return used and opened cosmetics, but I would double check each store before buying. Also, you save big moola on drugstore skincare. The key is too look at the ingredient list for vitamins A,C,E. I have a post coming up soon with drugstore skin care recommendations.
Here are some of the products that you will find in my makeup kit: (all products except the lip liner can be found at drugstore.com)
Neutrogena Make-up Remover Cleansing Towelettes
I use these on the face and to clean my hands and brushes off quickly when working with a client. I love these, and they are mild yet take off waterproof mascara.
Makeup Sponges
Drugstores carry a variety of non-latex brands. A must for applying and blending foundation.
Mascara
Maybelline New York Define-a-Lash Mascara (waterproof or non) - this wand is great for application without clumping.
Lip Gloss
It is hard to find sheer glosses without a strong taste to them. I just don't want my lips to taste like grapes! I found that Wet 'n' Wild in Tropical Glaze and Berry Brazen have a nice consistency and nominal taste. Although they look very shimmery the gloss has a subtle look on the lip. I love these alone or layered on a lip pencil for more depth.
Lip Liner
(Source)
I always carry Prestige Lip liner in Cameo in my kit. It is a great neutral color, and for only $3.99 this is a great liner for me to have as a spare for a client who needs a liner.
Do you have any drugstore products that you recommend? Please leave a comment and I will check them out!
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I’m obsessed with the Neutrogena Towelettes!! They are the only ones I’ve found that won’t irritate my eyes. Any eyeshadow recs?
I’ve been swapping some out some of my department store brands for less expensive drug store versions too. In you upcoming post on skin care can you talk about how to find a less expensive version of Clinique’s Total Turnaround Cream? I have no clue how to match up a product such as this. Thanks!
I love Neutrogena products (face care & make-up)! They are generally mild and perform very well. A great value for the money.
wet n wild’s 666 lipliner, and prestige’s waterproof lipliner in natural. two great neutral colors — gotta check out cameo!
oh and of course ardell and andrea lashes! 
@Emily: L’oreal shadow quads are a great value and I just stumbled upon the Carmindy inspired Sally Hansen shadows last night (I spent 2 hours in the drug store!). The colors looked amazing and were placed in practical trio compacts. I will talk about her stuff later. If anyone has tried Carmindy’s cosmetics - please let me know. xoxo, Lo
@Jessica: Funnily enough drugstore.com brands all have detailed ingredients lists and all of the “prestige” brands only have the general ingredients. They tend to only have the ingredients on the box. We need to find out what their main ingredients are and hopefully find a cheaper match. That being said, if you really like your cream’s texture, smell and results stick with it - that is something to splurge on.
I love Covergirl’s Lash Blast mascara and Maybelline’s Lash Stiletto mascara. I layer them both, and I end up with the lushest and longest lashes!
[...] that instead of phoning me, she knows the fastest way to reach me is through my website! After my previous blog on recession proof makeup my mom sent me an email stating: “Yes, this is an overdue column! Your cheap (economical) [...]
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Laura Nadeau, New York City
Vendor: Makep Artist
Website: Lo and Co.
About Me: Laura (Lo) loves all brides all of the time, and nothing makes her happier than making another woman feel great! Laura was born and raised in rural Alaska among huskies, grizzly bears and way too much flannel! With stars in her eyes, Lo moved to New York to pursue acting and realized how makeup could help to create a character and transform an actor. Laura began to see how she could use this skill to transform women in their everyday life and thus her new passion was born - helping women feel confident and beautiful through makeup.
Love this post! Can’t wait for your drugstore skin care post.
I love L’Oreal Colour Juice lip gloss, typically about $6.99. A while back I fell in love with Lancome Juciy Tubes (which can range from $18 - 20+) and was really excited when I found out Lancome and L’Oreal are the same company, but the L’Oreal version is much cheaper. The consistency is a bit different, but I definitely love it when I don’t feel like splurging on the Juicy Tubes.