One of the most important things we edit in posts and look for in our bloggers, is the Weddingbee tone. Because of my experience with not-so-nice sites when I was planning my own wedding, it has always been my goal to create a friendly, snark-free wedding community. Inflection doesn’t translate over the world wide web like it does in person, so I’m always hyper vigilant when it comes to tone on our sites. Basically whenever a statement is questionable, I ask myself, “Is this annoying in any way?”
With our Bee bloggers, the two biggest areas we try to be careful around are money and weight. For instance, we would never publish the following statements:
Of course these are exaggerated, but we’re careful about these topics because they often elicit emotional responses from readers.
When it comes to our PRO bloggers, we try to avoid the expert tone that you typically see in magazines. While it tends to work well for magazines, blogs are interactive so I like to relate to our audience on a much more personal level. I don’t like talking down to our super savvy readers in any way.
The point of this post is that running Weddingbee has permanently altered the way I perceive tone in everything. For instance I was watching the reality tv program Top Design, and it bothered me how Isaac Mizrahi constantly referred to the designers as “kids” and “children” because it felt like he was talking down to them. I recently started reading Bitter is the New Black by Jen Lancaster after many rave recommendations, but put it down after a couple of pages. The snarky tone, which is understandably very popular, just isn’t my cup of tea. Of course this is all a personal preference for me and my vision for Weddingbee. I probably just see the world through Weddingbee tinted glasses.
Do you pick up on things like this, or am I the only crazy one?