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Wiley Valentine, California Vendor: Invitations and Paper Products Website: Wiley Valentine About Me: Wiley Valentine is named for our artistic grandmothers, Mary Wiley and Norma Jean Valentine. Our company is 4 years old and growing strong. We specialize in invitations, stationery, and all sorts of paper delights. We love the forest, vintage books, thunder storms, butterflies, fairy tales and the smell of rain. We strive to think of our environment first when creating our paper products, and only use 100% recycled or 100% cotton papers.
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Branding Study {Elle F Bijoux}

November 2nd, 2009 @ 12:47 pm by Wiley Valentine

I thought it would be fun to share with you our process for branding and logo design. This particular case study is branding we created for Leslie at Elle F Bijoux. She designs unique necklaces from old pocket watches!

bijoux

We start by creating an inspiration board based on images that the client has collected, or the concepts and ideas discussed. In this case the client, Elle F Bijoux, was drawn to art nouveau, vintage imagery and especially that of a woman to be included in the logo itself. This was a really fun project; I was super inspired by Leslie and her vision for the company.

bijoux2

Next comes the logo concepts. We provide at least 3 different concepts to the clients, and from there we revise the concepts until we arrive at the final logo! I have included a few of the ones we came up with for Elle F Bijoux above.

bijoux3

Once the logo is agreed upon, we apply color and design any matching collateral. In this case we designed letterpress business cards that were 2-color 2-sided. We have been working on quite a few of these as of late so I thought I would share the process! I adore these types of projects.

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2 Responses to “Branding Study {Elle F Bijoux}”

1.
Jessie Blum @ Eclectic Unions
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Jessie Blum @ Eclectic Unions (message)  360 posts, Helper bee

I love them! I’m always drawn to those vintage / art noveau ads, too, and I love the combo of color + texture in the final piece.

 
2.
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KMSull (message)  6,442 posts, Bee Keeper

That’s so amazing! I wish I had graphic design talent, but I definitely don’t.

 

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Wiley Valentine Wiley Valentine, California Vendor: Invitations and Paper Products Website: Wiley Valentine About Me: Wiley Valentine is named for our artistic grandmothers, Mary Wiley and Norma Jean Valentine. Our company is 4 years old and growing strong. We specialize in invitations, stationery, and all sorts of paper delights. We love the forest, vintage books, thunder storms, butterflies, fairy tales and the smell of rain. We strive to think of our environment first when creating our paper products, and only use 100% recycled or 100% cotton papers.
 
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