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Kim @ Inspired Goodness's Picture
Kimberly Canale, Brooklyn, NY Vendor: Event Designer Website: Inspired Goodness About Me: From the moment the engagement ring was slipped onto my finger, I've been in love with all-things-wedding. I still get teary eyed reading proposal stories in magazines and love sneaking a peek at a bride and groom glancing at one another for the first time, as the ceremony is about to begin. With each of my clients, I get to know their personality, family background and hear the story of how they met and fell in love. Each piece becomes another element from which I use to build the overall vision for their wedding day. As the Creative Director at Inspired Goodness, my job is to create the various details that makes each of our weddings come to life. My work incorporates classic elements; engraving, hand calligraphy and vintage typography. Using a mix of found objects and flea market pieces lends a rich history to my work and challenges me to find creative ways to use mass-produced elements, each with a chic and timeless result. With every new client, I get to explore avenues I've yet to pass and love knowing that the next adventure is just around the corner!
About Kim @ Inspired Goodness

Delivered to client and on their way to guests, I’ve been dying to show off these custom envelope liners I designed for a recent wedding invitation.

The couple, Shira and Loren have very strong family ties - and Inspired Goodness has been working hard to find creative ways to showcase the love they both share for their family.

When working on their invitation suite, I knew a printed liner was going to be part of the overall look, but was at a loss for a pattern that didn’t overwhelm the blind emboss and letterpress pieces that the other pieces featured.

And then it hit me to do a modified family tree. It was the perfect solution on how to incorporate their family into the set! Starting with an illustration from iStockPhoto, I modified existing art to work with the design and fit into the liner shape.

We printed the illustration on an uncoated paper stock in silver ink, to match the calligraphy and addresses on the envelopes. My amazing assistant (and husband) helped me cut each of the liners and we setup an assembly line of cutting, taping, inserting and collating.

The entire project took about 6 hours, but they looked perfect and hearing the client’s feedback made it all worthwhile!

If you want to tackle this project, here’s a list of materials you’ll need:

Read more…

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